ARIES YEO Privacy Policy  

Your privacy matters to me. This policy explains what personal data I collect, how I use it, and your rights under the UK General Data Protection Regulation (UK GDPR).

1. Who I am

This website is operated by:

Name: Aries Yeo
Website: www.ariesyeo.com
Email: aries@ariesyeo.com

I am the “data controller” for the purposes of data protection law.

2. What personal data I collect

I only collect the personal information that is necessary. This may include:

 

  • Your name
  • Your email address
  • Any information you choose to share when you contact me
  • Technical information such as IP address, browser type, and pages visited (via cookies and analytics)

 

3. How I collect your data

Your data is collected when you:

 

  • Sign up to my mailing list
  • Download a resource or register your interest 
  • Contact me via a form or email
  • Browse my website (via cookies and analytics tools)

 

4. How I use your data

I use your personal data to:
  • Send newsletters, updates, and information you have asked for
  • Share updates about my book, events, courses, and related offerings
  • Respond to enquiries
  • Improve my website and understand how it is used
I will never sell your data or use it for purposes you have not agreed to. 

5. Legal basis for processing your data

Under GDPR, I rely on the following lawful bases:

 

  • Consent – where you have actively signed up or opted in (for example, mailing lists and non-essential cookies)
  • Legitimate interest – for basic website analytics and responding to enquiries
  • Legal obligation – where required by law

 

You can withdraw consent at any time (see Section 9).

6. Email Communications

If you sign up to my mailing list, you will receive emails containing:

 

  • Articles and reflections related to authenticity and personal development
  • Information about events, courses, and occasional offers

 

Email sign-ups are managed via EmailOctopus, which stores your data securely in line with GDPR requirements.


You can unsubscribe at any time by clicking the link at the bottom of any email.

7. How your data is stored and protected

Your data is stored securely using trusted third-party services (including website hosting, analytics, and email marketing providers) that comply with GDPR.

I take appropriate technical and organisational measures to protect your data from loss, misuse, or unauthorised access.

8. How long do I keep your data

I keep your personal data only for as long as necessary for the purpose it was collected, or until you ask me to delete it.

9. Your rights under GDPR

You have the right to:


  • Access the personal data I hold about you
  • Ask for incorrect data to be corrected
  • Request deletion of your data
  • Withdraw consent at any time
  • Object to or restrict processing
  • Request a copy of your data


To exercise any of these rights, email me at: aries@ariesyeo.com

10. Cookies and analytics

This website uses cookies and similar technologies to ensure it functions properly, to analyse how visitors use the site, and to support email sign-up forms.


Types of cookies used


Strictly necessary cookies
These cookies are essential for the website to operate and cannot be switched off. They do not store personally identifiable information.


Analytics cookies
This site uses 
Google Analytics to understand how visitors interact with the website (such as pages visited and time spent on the site). The data collected is aggregated and used to improve the website’s performance and content.


Analytics cookies are only set with your consent via the cookie banner.


Functional / third-party cookies
Email sign-up forms provided by 
EmailOctopus may set cookies to ensure forms function correctly.


If embedded media (such as videos) is added in future, those services may also set cookies.


Managing cookies

When you first visit this website, you will be asked to accept or reject non-essential cookies via the cookie consent banner.



You can also manage or disable cookies at any time through your browser settings. Please note that disabling cookies may affect how the website functions.

11. Changes to this policy

I may update this policy from time to time. Any changes will be posted on this page with an updated revision date.

12. Contact

If you have any questions about this policy or how your data is used, please contact:


Email: aries@ariesyeo.com

Last modified: 23 December 2025